Sujeet Mor

Sujeet Mor – Sports Entrepreneur, Professional Cricket Coach, Former Haryana Cricketer & Founder of LSG Sports Ventures OPC Pvt. Ltd.

Founder & Director – LSG Sports Ventures OPC Pvt. Ltd. | Founder – Little Crickers Academy – The School of Sports | NIS-Qualified Cricket Coach | Sports Development Professional | Athlete Mentor

Introduction

Sujeet Mor is an Indian sports entrepreneur, professional cricket coach, former Haryana cricketer, sports educator, and the Founder & Director of LSG Sports Ventures OPC Pvt. Ltd., a sports development company based in Gurugram, Haryana, India. He is recognised for his commitment to promoting professional sports education, developing young athletic talent, and creating structured opportunities for aspiring sportspersons.

With a background in competitive cricket, professional coaching, physical education, and sports management, Sujeet Mor has dedicated his career to building an integrated sports development ecosystem that combines technical training, physical fitness, discipline, competitive exposure, and personal development.

Through his initiatives, including LSG Sports Academies and Little Crickers Academy – The School of Sports, he aims to make quality sports coaching accessible to young athletes while encouraging participation in cricket, football, badminton, skating, and other sporting disciplines.

His professional journey reflects a transition from competitive cricket to sports coaching, entrepreneurship, and institutional sports development. His long-term ambition is to establish a sustainable sporting ecosystem capable of preparing talented athletes for district, university, state, national, and potentially international competitions.

Driven by the philosophy "Building Champions. Creating Opportunities.", Sujeet Mor believes that sports education plays a vital role in developing confidence, leadership, resilience, teamwork, and character among young people.

Early Life and Background

Sujeet Mor was born on 15 December 1999 in Faridabad, Haryana, India. Growing up in an environment where sports, particularly cricket, held significant importance, he developed an early interest in physical fitness, competitive athletics, and organised sporting activities.

Cricket became one of his primary interests during his formative years. His enthusiasm for the game gradually developed into a serious commitment to understanding its technical, physical, and competitive aspects.

His early experiences in cricket helped him recognise the importance of disciplined practice, professional guidance, mental strength, and competitive exposure in an athlete's development.

A significant influence on his sporting journey has been his elder brother, who played professional cricket and later joined the Haryana Police, where he serves as an Inspector.

His brother's sporting background, professional discipline, and achievements have remained important sources of inspiration in Sujeet's personal and professional development.

These influences strengthened his belief that sports can provide young people with opportunities for personal growth, professional advancement, and long-term success.

Educational Background and Academic Qualifications

Sujeet Mor has pursued academic qualifications in arts, physical education, sports science, and professional coaching to strengthen his understanding of athlete development and modern sports training methodologies.

His educational qualifications include:

• Bachelor of Arts (B.A.) – Undergraduate academic qualification.

• Bachelor of Physical Education (B.P.Ed.) – Professional education in physical training, sports instruction, and athletic development.

• Master of Physical Education (M.P.Ed.) – Currently pursuing postgraduate studies in physical education.

His academic background in physical education has contributed to his understanding of exercise science, sports psychology, physical conditioning, training methodologies, sports administration, and the educational principles associated with athletic performance.

By combining formal education with practical playing and coaching experience, Sujeet has developed a multidisciplinary approach to sports training.

He believes that modern sports coaching requires more than technical knowledge of a particular game. It also demands an understanding of physical development, mental preparation, injury prevention, performance assessment, and the individual requirements of athletes.

Professional Coaching Qualifications and Certifications

Sujeet Mor is an NIS-qualified cricket coach, with additional professional learning and qualifications associated with international cricket coaching and sports conditioning organisations.

His coaching background includes training and qualifications associated with:

• National Institute of Sports (NIS) – Professional cricket coaching qualification.

• International Cricket Council (ICC) – Cricket coaching education and development.

• England and Wales Cricket Board (ECB) – Cricket coaching knowledge and methodologies.

• Australia Cricket Association – Cricket-related coaching education.

• America Cricket Foundation – Cricket development and coaching exposure.

• Australian Strength and Conditioning Association (ASCA) – Strength, conditioning, and athletic performance training.

These qualifications and learning experiences have helped shape his understanding of contemporary coaching techniques, athlete conditioning, and structured player development.

His coaching philosophy combines technical improvement with physical strength, endurance, agility, flexibility, mental preparation, and tactical awareness.

He particularly emphasises the importance of age-appropriate training, long-term athletic development, and individually designed coaching approaches.

Cricket Playing Career

Before establishing himself as a sports entrepreneur and coach, Sujeet Mor was actively involved in competitive cricket and developed his sporting background as a Haryana cricketer.

His experience in cricket provided him with practical exposure to professional training environments, competitive preparation, team coordination, and the technical requirements of the game.

During his playing journey, he gained an understanding of batting, bowling, fielding, match strategy, physical conditioning, and the psychological demands placed on competitive athletes.

His experience as a player became an important foundation for his later professional involvement in cricket coaching.

Having experienced the challenges faced by developing cricketers, Sujeet recognised the need for professional guidance, accessible infrastructure, structured coaching, and regular competitive opportunities.

This understanding influenced his decision to pursue sports entrepreneurship and contribute to the development of young players through organised coaching programmes.

Professional Career in Sports Coaching

Following his involvement in competitive cricket, Sujeet Mor expanded his professional focus towards coaching, athlete education, and sports development.

As a professional cricket coach, he works towards developing athletes through scientifically informed training methods and systematic skill development.

His coaching approach places importance on technical foundations, physical fitness, game awareness, consistency, teamwork, and performance improvement.

He believes that every athlete possesses different strengths, abilities, and developmental requirements. Consequently, his approach encourages personalised training and continuous evaluation rather than relying on a single coaching method for all players.

His primary areas of professional interest include:

• Cricket technique and skill development.

• Batting, bowling, wicketkeeping, and fielding fundamentals.

• Match awareness and tactical development.

• Strength and conditioning for athletes.

• Speed, agility, flexibility, and endurance.

• Mental preparation and sporting discipline.

• Youth athlete identification and development.

• Competitive preparation and performance improvement.

• Long-term athlete development programmes.

His transition into coaching represents his commitment to sharing practical sporting knowledge and creating opportunities for young athletes to develop their potential.

Founder and Director – LSG Sports Ventures OPC Pvt. Ltd.

Sujeet Mor is the Founder & Director of LSG Sports Ventures OPC Pvt. Ltd., a Gurugram-based sports development enterprise established with the vision of creating a comprehensive and professionally managed sporting ecosystem.

The organisation focuses on promoting structured sports coaching, athletic education, physical fitness, youth development, and competitive sporting opportunities.

Under Sujeet Mor's leadership, LSG Sports Ventures seeks to bring together coaching professionals, sporting institutions, young athletes, educational organisations, and sports development initiatives.

The company aims to strengthen the connection between grassroots sports participation and higher levels of competitive performance.

Its core areas of focus include:

Professional Sports Academies: Developing and managing structured coaching environments for young and aspiring athletes.

Cricket Coaching and High-Performance Development: Providing technical training, fitness programmes, and competitive preparation for cricket players.

Multi-Sport Training: Encouraging participation in football, badminton, skating, and other sports.

Sports Education: Integrating physical education, discipline, character development, and athletic learning.

Sports Events and Tournaments: Creating opportunities for athletes to gain competitive experience and demonstrate their abilities.

Institutional Sports Partnerships: Building opportunities for collaboration with schools, educational institutions, and sports organisations.

Athlete Fitness and Conditioning: Promoting strength, endurance, agility, and overall physical development.

Sports Coaching Management: Supporting the organisation, development, and management of coaching programmes and sporting activities.

Through these initiatives, LSG Sports Ventures seeks to make professional sports development more systematic, accessible, and career-oriented.

Founder – Little Crickers Academy: The School of Sports

One of Sujeet Mor's important entrepreneurial initiatives is Little Crickers Academy – The School of Sports, a sports education concept focused on introducing children and young athletes to structured sporting activities from an early age.

The academy reflects his belief that sporting excellence begins with strong foundations, positive coaching experiences, physical literacy, and consistent encouragement.

Little Crickers Academy aims to support the overall development of children through sports by promoting coordination, confidence, discipline, teamwork, fitness, and healthy competitive behaviour.

Its sporting vision extends beyond cricket to encourage participation in multiple physical activities.

Cricket Development

The cricket coaching approach focuses on establishing technical fundamentals, developing match awareness, improving fitness, and supporting the gradual progression of young players.

Football Coaching

Football programmes aim to encourage physical endurance, agility, ball control, teamwork, tactical understanding, and cooperative play.

Badminton Training

Badminton development focuses on coordination, reflexes, footwork, concentration, agility, and technical skills.

Skating and Emerging Sports

Skating and other sporting activities are intended to support balance, movement coordination, physical confidence, and broader athletic development.

Fitness and Personality Development

The academy's educational philosophy also highlights physical fitness, sporting discipline, communication, leadership, confidence, and respect for others.

Through Little Crickers Academy, Sujeet Mor aims to create a positive sports-learning environment where children can explore their interests, discover their abilities, and develop a lifelong connection with physical activity.

LSG Sports Academies and Multi-Sport Development

Through LSG Sports Academies, Sujeet Mor is working towards developing a broader platform for organised sports coaching and athletic growth.

His vision is to create opportunities for students, young athletes, and aspiring professional players to access training environments that support both recreational participation and competitive advancement.

The sports academy model emphasises several important aspects of athlete development:

Technical Excellence: Building a strong understanding of fundamental sporting skills through structured practice and qualified coaching.

Physical Conditioning: Developing athletic strength, speed, flexibility, stamina, coordination, and overall fitness.

Competitive Exposure: Encouraging participation in matches, sporting events, tournaments, and development activities.

Mental Strength: Supporting confidence, concentration, resilience, patience, and decision-making under pressure.

Teamwork and Leadership: Promoting cooperation, communication, accountability, and mutual respect.

Long-Term Career Development: Helping aspiring athletes understand the discipline and preparation required for competitive sporting opportunities.

His broader objective is to encourage a sporting culture in which athletic development is treated as an important component of education, health, and personal growth.

Sports Entrepreneurship and Organisational Leadership

As a sports entrepreneur, Sujeet Mor combines his practical experience in cricket and coaching with a long-term approach to sports business development.

Through LSG Sports Ventures OPC Pvt. Ltd., he seeks to build an organisational structure capable of supporting sustainable sports programmes and professional coaching services.

His entrepreneurial interests include sports academy management, coaching operations, athlete training, institutional partnerships, sports infrastructure development, and tournament organisation.

He views sports entrepreneurship as an opportunity to address important challenges faced by aspiring athletes, particularly the need for qualified coaching, reliable training environments, and meaningful competitive pathways.

His leadership approach is based on discipline, professional accountability, teamwork, continuous improvement, and athlete-centred development.

Rather than focusing exclusively on short-term performance, he emphasises creating systems that support the long-term progress of young sportspersons.

Commitment to Grassroots Sports Development

Grassroots sports development forms an important part of Sujeet Mor's professional mission.

He believes that India possesses a significant pool of sporting talent, but young athletes often require better access to structured training, experienced coaches, competitive exposure, and consistent encouragement.

Through his sports initiatives, he aims to strengthen early-stage athlete development and create pathways for young players to progress towards higher levels of competition.

His development philosophy includes identifying sporting interests at an early age, encouraging regular physical activity, improving technical skills, promoting healthy competition, and supporting individual athletic growth.

He also emphasises that sports participation should remain beneficial even for children who do not eventually pursue professional sporting careers.

According to his philosophy, organised sports can contribute meaningfully to physical health, emotional development, social confidence, discipline, and overall personality development.

Professional Goals and Future Vision

Sujeet Mor's long-term ambition is to develop LSG Sports Ventures OPC Pvt. Ltd. into a recognised sports development organisation capable of offering high-quality training and athletic opportunities across multiple sporting disciplines.

His future vision includes expanding the network of LSG Sports Academies, developing professional coaching programmes, organising competitive sporting events, and collaborating with educational and sports institutions.

A central part of this vision is to help young athletes progress from grassroots training to district, university, state, and national competitions.

He also hopes to support talented sportspersons who aspire to represent India at international sporting events.

His broader professional objectives include:

• Expanding professionally managed sports academies.

• Strengthening cricket coaching and multi-sport training programmes.

• Developing structured pathways for talented young athletes.

• Improving access to professional coaching and physical conditioning.

• Encouraging sports participation among schoolchildren.

• Creating sporting opportunities through competitions and tournaments.

• Establishing partnerships with educational and sporting institutions.

• Promoting sports as a meaningful career and personal development opportunity.

Through these goals, he aims to contribute to a stronger culture of professional sports training and athlete development in India.

Personal Interests and Sporting Lifestyle

Apart from his professional involvement in cricket, Sujeet Mor maintains a strong interest in a variety of sporting and fitness activities.

His personal interests include cricket, football, badminton, skating, basketball, running, and gym training.

His enthusiasm for multiple sports reflects his belief that diversified physical activity can contribute to balanced athletic development.

He considers regular exercise, discipline, physical fitness, and continuous learning essential aspects of both professional sporting performance and a healthy lifestyle.

His interest in strength and conditioning also influences his approach to athlete preparation and long-term physical development.

Family Inspiration and Personal Values

Family inspiration has played a meaningful role in Sujeet Mor's sporting ambitions.

His elder brother, a former professional cricketer who currently serves as an Inspector in the Haryana Police, has been an important influence on his understanding of discipline, dedication, determination, and professional responsibility.

Drawing inspiration from his brother's journey, Sujeet developed a strong belief in the value of consistent effort and commitment towards long-term goals.

He considers sports an effective medium for teaching perseverance, respect, responsibility, confidence, and leadership.

These values continue to shape his approach towards coaching, entrepreneurship, and personal development.

Coaching Philosophy and Approach to Athlete Development

Sujeet Mor believes that the role of a sports coach extends far beyond teaching technical skills.

According to his philosophy, a coach must also act as a mentor, educator, motivator, and guide who helps young athletes develop the qualities required for success both on and off the field.

His approach emphasises four essential pillars of athletic development:

Skill Development: Building strong technical foundations and improving sporting performance through structured coaching.

Physical Fitness: Developing endurance, strength, flexibility, coordination, and overall athletic capacity.

Mental Discipline: Encouraging focus, resilience, confidence, emotional control, and a positive competitive mindset.

Character Development: Promoting teamwork, respect, honesty, leadership, responsibility, and sportsmanship.

He believes that sporting success should not be measured solely through trophies, medals, or competitive results.

Instead, he considers the development of confident, disciplined, capable, and responsible individuals an equally important achievement.

Mission and Personal Philosophy

Sujeet Mor's professional philosophy is represented by the statement:

"Building Champions. Creating Opportunities."

This principle reflects his belief that every aspiring athlete deserves an opportunity to receive guidance, develop skills, participate in sports, and work towards personal excellence.

His mission is to encourage professional sports education and create supportive training environments where young athletes can pursue their sporting ambitions.

He believes that sporting institutions should contribute not only to competitive performance but also to the development of responsible individuals with leadership qualities, strong character, and a commitment to continuous improvement.

His vision is rooted in the idea that long-term sporting excellence begins with accessible opportunities, effective coaching, and a positive development culture.

Contribution to India's Sporting Future

Through his ongoing involvement in professional coaching and sports entrepreneurship, Sujeet Mor seeks to contribute to the future development of Indian sports.

His initiatives through LSG Sports Ventures, LSG Sports Academies, and Little Crickers Academy reflect an ambition to strengthen grassroots participation and improve access to structured athletic education.

By combining competitive playing experience, professional qualifications, physical education, and entrepreneurial leadership, he aims to support the next generation of athletes and encourage a broader appreciation of sports in Indian society.

His long-term aspiration is to create institutions and opportunities through which young athletes can discover their talent, develop professional skills, and pursue higher sporting achievements.

Conclusion

Sujeet Mor represents a generation of Indian sports professionals seeking to combine practical athletic experience, modern coaching education, and entrepreneurship to improve sports development opportunities.

From his early interest in cricket in Faridabad to his professional involvement in coaching and the establishment of LSG Sports Ventures OPC Pvt. Ltd. in Gurugram, his journey reflects a commitment to sporting excellence, education, discipline, and youth empowerment.

As the Founder & Director of LSG Sports Ventures and Founder of Little Crickers Academy – The School of Sports, he continues to pursue a vision of expanding access to organised sports training and helping young athletes develop their full potential.

Through his professional initiatives, Sujeet Mor aims to contribute to an Indian sporting ecosystem where opportunity, preparation, discipline, and determination work together to create future champions.

His guiding principle remains: "Building Champions. Creating Opportunities."

Professional Profile – Sujeet Mor