Vivek Manoharan

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Published by Wikiprofiles

Vivek Manoharan

Nationality	Indian
Origin	Tamil Nadu, India
Education	Bachelor of Engineering (B.E.) in Computer Science and Engineering
Occupation	Entrepreneur, digital marketing professional, and business founder
Known for	Founder and CEO of Ethnic Tree; Co-founder of Village Masala
Spouse	Keerthika
Founded	Ethnic Tree (2019); Village Masala (January 2024)
Company	Ethnic Tree Private Limited

VIVEK MANOHARAN

Entrepreneur | Founder & CEO | Digital Commerce Strategist

Connecting Indian Heritage with Global Markets Through Innovation, Technology & Entrepreneurship

Professional Biography

Vivek Manoharan is an Indian entrepreneur, digital marketing professional, and business founder, best known as the Founder and Chief Executive Officer of Ethnic Tree, an international e-commerce brand specialising in Indian ethnic and contemporary fashion. He is also the co-founder of Village Masala, an online Indian grocery and food brand.

Originally from Tamil Nadu, India, Vivek has built his entrepreneurial career around a clear vision: to bring India's rich cultural heritage, traditional craftsmanship, and authentic products closer to consumers across the world through technology-driven commerce.

With a background in computer science, digital marketing, brand development, and international business operations, he brings together technical understanding, strategic thinking, and customer-focused innovation.

His entrepreneurial journey reflects a commitment to building Indian-origin brands with international reach while creating accessible, reliable, and engaging digital shopping experiences.

Education & Professional Foundation

Vivek Manoharan holds a Bachelor of Engineering (B.E.) degree in Computer Science and Engineering.

His academic background provided a technical foundation that complemented his subsequent professional experience in digital marketing, e-commerce, and business development.

He began his professional career in digital marketing, developing expertise in brand positioning, performance advertising, customer engagement, and online business growth.

Through his experience in retail and digital commerce, he gained practical insights into consumer behaviour, digital customer acquisition, marketing strategy, and business operations.

These experiences became instrumental in his transition from a digital marketing professional to an entrepreneur focused on developing internationally accessible Indian brands.

Entrepreneurial Journey

Ethnic Tree — Bringing Indian Fashion to the World

Founder & CEO | Established in 2019

In 2019, Vivek Manoharan founded Ethnic Tree, an Indian-origin international e-commerce fashion brand dedicated to making traditional and contemporary Indian clothing accessible to customers worldwide.

The company operates as Ethnic Tree Private Limited, with its head office in Chengalpattu, Tamil Nadu, and manufacturing and fulfilment operations in Surat, Gujarat.

Ethnic Tree offers a diverse range of Indian fashion products, including sarees, salwar suits, lehengas, kurtis, gowns, Indo-Western collections, men's ethnic wear, and accessories.

Under Vivek's leadership, the brand has developed a digital commerce model that integrates traditional Indian fashion with modern shopping technologies and customer-oriented services.

Its offerings include custom tailoring, fit-focused stitching, premium ethnic fashion collections, international shipping, express delivery options, and duties-and-taxes-paid services for applicable international orders.

The brand serves customers across India and international markets, including the United States, United Kingdom, Canada, Australia, United Arab Emirates, and Singapore.

Through Ethnic Tree, Vivek continues to pursue his ambition of making Indian craftsmanship and cultural fashion more accessible to global audiences.

Official Websites

Global: https://ethnictree.com

India: https://ethnictree.in

Press & Media: https://ethnictree.com/press

Village Masala — Celebrating Authentic Indian Flavours

Co-Founder | Established in January 2024

Expanding his entrepreneurial interests beyond fashion, Vivek Manoharan co-founded Village Masala in January 2024 alongside his wife, Keerthika.

Village Masala is an online Indian grocery and food brand focused on connecting consumers with traditional Indian ingredients, authentic flavours, and everyday pantry essentials.

The brand particularly seeks to serve Indian communities living abroad by making familiar food products more accessible through digital commerce.

Its product portfolio includes whole and ground spices, traditional masalas, lentils, flours, cooking oils, snacks, pickles, sweets, beverages, dry fruits, and other grocery essentials.

Through Village Masala, Vivek applies his experience in e-commerce operations, digital marketing, customer acquisition, and brand development to the international food and grocery sector.

The venture represents a further step in his broader entrepreneurial mission of connecting India's traditional products and cultural identity with global consumer markets.

Official Website

https://villagemasala.com/

Leadership & Business Expertise

Vivek's professional expertise spans several interconnected areas of digital entrepreneurship and business management.

His core competencies include:

Digital Marketing & Brand Development
E-Commerce Business Management
Performance Marketing & Digital Advertising
International Business Development
Business Strategy & Operations
Customer Acquisition & Retention
Brand Positioning & Marketing Strategy
Technology-Driven Business Innovation
Global Market Expansion
Customer Experience & Digital Commerce

His leadership approach emphasises practical innovation, strategic brand development, operational efficiency, and an understanding of evolving customer expectations.

Achievements & Professional Milestones

Throughout his entrepreneurial journey, Vivek Manoharan has pursued several notable business milestones.

Key Professional Highlights

Founded Ethnic Tree in 2019, developing an international e-commerce platform dedicated to Indian ethnic and contemporary fashion.
Established a digital retail model serving customers across India and multiple international markets.
Integrated customer-focused services, including custom tailoring, international delivery, and digital shopping experiences.
Co-founded Village Masala in January 2024, expanding into the Indian grocery and food e-commerce sector.
Developed expertise across international digital marketing, brand positioning, performance marketing, and online retail operations.
Built brand visibility through a reported 27+ media and public relations features associated with Ethnic Tree.
Continued exploring opportunities to bring Indian fashion, food, craftsmanship, and traditional products to international consumers.

Media Presence & Brand Recognition

Vivek Manoharan's entrepreneurial journey and the development of Ethnic Tree have been represented through digital media and public relations coverage.

According to the supplied company profile, Ethnic Tree has been associated with more than 27 media and PR features, documenting aspects of its brand development, digital commerce activities, and international business presence.

These features form part of the brand's broader public visibility and communication efforts.

Official Press & Media Page

https://ethnictree.com/press

Entrepreneurial Philosophy & Global Vision

At the centre of Vivek Manoharan's entrepreneurial philosophy is the belief that traditional Indian products can reach international audiences through the effective integration of technology, thoughtful branding, and customer-focused business models.

His long-term vision is to develop globally recognised Indian brands that celebrate the country's cultural identity while responding to the expectations of modern consumers.

Through Ethnic Tree and Village Masala, he aims to connect Indian fashion, craftsmanship, food, and traditional products with international markets.

His professional ambition extends beyond establishing individual ventures. It encompasses building sustainable businesses that support brand growth, expand market accessibility, and strengthen the global presence of Indian-origin products.

Personal Interests

Beyond his business responsibilities, Vivek maintains a strong interest in entrepreneurship, emerging technologies, digital marketing, business development, and exploring new commercial opportunities.

His curiosity about technology-driven innovation and evolving global markets continues to influence his professional development and entrepreneurial outlook.